< 01 >
PRODUCT DESIGN
FOR REAL BUSINESSES
CLARITYFOR THECOMPLEX
I connect business rules and operations
to clear journeys for people
and shared systems for teams.
PRODUCT
AI
SYSTEMS
- 8+
- Years in Product Design
- 4+
- Years in design leadership
- 12+
- Designers led across different teams
- B2B & B2B2C
SaaS - AI · Design Systems
< 02 >
BRANDS IN PROJECTS
I HELPED BUILD
AND OTHERS
< 03 >
SELECTED WORK
B2B SAAS / ACTIVATION
- from up to 45 days to a maximum of 2
- 45 → 2 days
- progression through fluid stages
- 93.4%–97.8%
- qualification at strategic stages
- Controlled drop-off
Conversion: Hotjar · Jul–Sep 2026 · base: previous stage
Turn2C
Faster registration, fluid intermediate stages and controlled drop-offs for qualification.
VIEW CASE
DESIGN SYSTEM
- execution time
- ≈−30%
- teams using Figma
- 7/7
Monday average · Figma as source of truth
Smarters
Components, documentation and automation for shared ways of working.
VIEW CASE
CONVERSATIONAL EXPERIENCE
- registered people
- 150k+
- chatbot interactions
- 500k+
Results reported by the project
Time Brasil
Athletes, fans and Olympic content on WhatsApp.
VIEW CASE