PORTFOLIO / 04 CASES
Work
Four projects. Real problems and decisions.
B2B journeys, conversation, systems and AI — from delivery to concept.
< 01 > JAN–JUL 2026
B2B SAAS / ACTIVATION
- from up to 45 days to a maximum of 2
- 45 → 2 days
- progression through fluid stages
- 93.4%–97.8%
- qualification at strategic stages
- Controlled drop-off
Conversion: Hotjar · Jul–Sep 2026 · base: previous stage
Turn2C
Faster registration, fluid intermediate stages and controlled drop-offs for qualification.
VIEW CASE
B2B journey redesign · eligibility, product demo and CRM.
< 02 > MAY–AUG 2024
CONVERSATIONAL UX
- registered people
- 150k+
- chatbot interactions
- 500k+
Results reported by the project
Time Brasil
Bringing fans closer to the Games.
VIEW CASEConversational design for fans · launched on WhatsApp.
< 03 > JAN 2023–JAN 2024
DESIGN SYSTEM
- execution time
- ≈−30%
- teams using Figma
- 7/7
Monday average · Figma as source of truth
Smarters
Standards that become shared ways of working.
VIEW CASEComponents and governance for teams · Figma as a reference across 7/7 teams.
< 04 > SEP 2026
AI / PRODUCT CONCEPT
- from a hackathon
- Concept
- refined after the challenge
- Prototype
Synthetic data · not launched by Itaú
i.agora
From diagnosis to a next step.
VIEW CASEJourney, interaction and prototype · hackathon concept, not launched by Itaú.