Selected work
Three case studies showing how I connect discovery, product strategy, systems thinking and delivery in complex digital products.
01 / 2026
Turn2C · Activation Journey
Lead Product Designer · 2026
Redesigning a B2B partner journey across product, CRM and operations — from lightweight entry to measurable activation.
Discovery · Journey architecture · CRM · Measurement
Open case study
02 / 2024
Time Brasil · WhatsApp Experience
Brazilian Olympic Committee / Meta · 2024
Designing an interactive WhatsApp experience that connected Brazilian supporters with athletes, Olympic updates and branded content.
Conversational UX · Journey design · Prototyping · Stakeholder collaboration
Open case study
03 / 2024
Scalable Design System
Product Designer · 2024
Creating reusable components, documentation and workflow automation to improve consistency across teams.
Research · Components · Documentation · Automation
Open case study