< 01 > ABOUT ME
Through design, I connect business decisions to the products people use.
I’m a Product Designer with over eight years in digital products and four in design leadership. I connect business rules, operations and people’s needs through B2B journeys, conversational experiences and shared systems.
BASED IN
São PauloBrazil
LANGUAGES
Portuguese
Native
English
Full professional proficiency (C1)
Spanish
Full professional proficiency (C1)
< 02 >
How I work
Understand the problem. Shape the solution. Follow what changes.
At Turn2C, I redesigned the B2B partner entry journey: eligibility first, a demo before full approval and visible next steps. I connected the journey to the CRM and analytics to investigate where people progressed or stopped.
View Turn2C case
< 03 >
Leadership
Set direction and help the team make decisions.
I’ve led more than 12 designers across different teams and initiatives. At smarters, the team had six people across Product Design and Content Operations at the same time.
I established standards, documentation, handoff and design critique. At Turn2C, I coordinated designers across squads and aligned decisions with Product, Engineering, Data, Sales, Legal and Operations.
< 04 >
Point of view
Strategy is built in the details, too.
< 05 >
AI in my process
More capacity to explore, build and learn.
I use AI to explore alternatives, prototype and automate repetitive tasks. In i.agora, it supported prompt exploration and front-end iterations.
Technology expands what we can build; my role is to decide where it makes sense and assess the quality of the experience.
< 06 >
Areas of practice
Strategy and journeys
Discovery, problem definition, B2B journey architecture, qualification and activation.
Systems and scale
Design Systems, Content Design, CRM integration and consistency between product and operations.
Experimentation and delivery
Prototyping, usability testing, metrics and post-launch follow-up.
Leadership and collaboration
Design direction, prioritization and alignment across Product, Engineering, Data and business teams.
< 07 >
My journey
From conversational experiences to product journeys.
2025— 2026
Lead Product Designer
B2B partner journeys, CRM, discovery and delivery follow-up.
KEY JOURNEYS
Partner journeys
Onboarding, activation, sales, contracting and commission management.
Integrations and CRM
2022— 2024
Lead Product/Conversation Designer
Systems and conversational experiences.
KEY CLIENTS AND AREAS
Reverse logistics
Promotional campaigns
Other clients
Areas of practice
Complex journeys, Chatbots, UX Writing and Design Systems
2020— 2022
Product/Conversation Design and CX Specialist
Debt collection and customer service journeys; omnichannel experiences across voice and text.
KEY CLIENTS AND JOURNEYS
Key clients
2018— 2019
Content Designer
Content, UX Writing and verbal identity.
KEY CLIENTS AND AREAS
Explore projects that show this practice